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0 items: 
| epOs-Music |
| Books, CD-ROM and Online-Publications |
| Osnabrück Series |
| epOs-media |
| Books, CD-ROM and Online-Publications |
| epOs français |
| Books, CD-ROM and Online-Publications |
 | Schabbing, BerndMusik- und Audiotechnologien zwischen Technik, Marketing und KundenwunschPraxisstudien zur Einführung von Quadrophonie, DolbyepOs-Music, 107 pages, tables, illustrations, structograms, extensive literature on marketing, media and the recording industryOsnabrück 2005ISBN 978-3-923486-62-5 (book)ISBN 978-3-923486-63-2 (CD-ROM) | |
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| - abstract |
| Music and Audio Technology between Technical Equipment, Marketing and Customer Demands
Practical Studies on the Introduction of Quadrophony, Dolby Music and music technology have developed into influential economic factors in the last decades. Consumer electronics generate annual sales of nine billion euros, music industry has a turnover of more than five billion euros. In this context, technical development becomes of increasing importance, causing far-reaching cultural and social ramifications. This has particularly become clear in the development of the web as well as in the debate on music downloads. This study presents the development using selected examples (Compact Disc, Dolby Surround, Quadrophony and Music on Demand) and outlines the respective introduction processes and discussions. Moreover, economic goals and marketing strategies will be examined critically, as well as the utility of each technology. The publication furthermore includes a marketing checklist, interviews with audio engineers and a comprehensive bibliography. |
| + about the author |
