print
0 items: 
| epOs-Music |
| Books, CD-ROM and Online-Publications |
| Osnabrück Series |
| epOs-media |
| Books, CD-ROM and Online-Publications |
| epOs français |
| Books, CD-ROM and Online-Publications |
 | Flath, BeateSound und ImageEine experimentelle Untersuchung zum Einfluss von Klangqualitäten | |
|
| + table of contents |
| - abstract |
| Sound and Image An Experimental Study on the Influence of Sound Qualities on the Perception of a Product Image in the Context of Television Advertising In advertising, music and sound improve a product’s recognition factor, influence its emotional effect and support the cognitive processing of its contents. In the context of an experience-oriented society, the image of the product also depends on the functional sound of the message, utilizing sound as an emotional or social guiding system. Sound and Image enquires into the question of sound qualities in the communicative process of how an image is conveyed in television commercials. Based on a theory that treats music as a phenomenon of mediatization, the study examines the influence of acoustic parameters on the connotational reception of a product by way of experiment. The results not only show that sound is conveyed intuitively and immediately, they moreover indicate how sound qualities influence the perception of the image of a product in the context of a specific form of presentation. |
| + about the author |
